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Jochen Luithardt
Co-Founder @ pi-optimal
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Using Reinforcement Learning to Optimize Campaign Management

· 3 min read
Jochen Luithardt
Co-Founder @ pi-optimal

This case study examines how Stellwerk3, a German advertising agency, revolutionized their campaign management through model-based reinforcement learning. By developing Adpilot, a custom middleware solution integrated with pi_optimal's platform, they achieved 24% CPC and 31% CPM cost reductions while automating 60+ campaigns, demonstrating AI's practical impact in digital advertising.

Hello World

· 6 min read
Jochen Luithardt
Co-Founder @ pi-optimal

Learn why we're building pi_optimal. From experiencing the limitations of Reinforcement Learning in real-world applications to realizing that this powerful technology remains locked behind big tech's walls. Discover our journey and mission to democratize AI, making superhuman automation accessible to companies of all sizes – because game-changing technology shouldn't be limited to tech giants.