Using Reinforcement Learning to Optimize Campaign Management
· 3 min read
This case study examines how Stellwerk3, a German advertising agency, revolutionized their campaign management through model-based reinforcement learning. By developing Adpilot, a custom middleware solution integrated with pi_optimal's platform, they achieved 24% CPC and 31% CPM cost reductions while automating 60+ campaigns, demonstrating AI's practical impact in digital advertising.